Filipino smokers begin to switch to electronic devices

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Credit: Read the original article from Manila Standard Business.

Some Filipino smokers have started switching to heat-not-burn tobacco products which are considered better alternatives to smoking traditional cigarettes.

Filipino smokers begin to switch to electronic devices

Using heat instead of combustion, the process eliminates the creation of tar which is the cancer-causing by product of smoking cigarettes, said MOK marketing manager in the Philippines Cax Mayuga. MOK is a new brand of heated tobacco device which is now available in the country.“The MOK experience is as close to smoking one can get, without actually setting fire to tobacco. All MOK devices uses ‘heat-not-burn’ technology, which significantly reduces the production and exposure to chemicals found in a conventional cigarette. Using the MOK HeatMaster system, tobacco leaves are heated and in process emits slightly visible vapor and tobacco flavor without the hassle of conventional smoking. No more ashes, no more smelly odors, and most of all, no more cancer-causing chemicals,” he said.“We understand the needs and wants of millions of cigarette smokers who are looking for better and more satisfying cigarettes. MOK gives smokers, a much better choice of cigarettes with the elegant union of technology and tobacco that promises a satisfying experience that make it easier for people to transition to a better and more responsible alternative,” he said.The chief complaint is how harmful cigarettes are for smokers and the people around them, he said. They also complain of the rancid smell that clings to their clothing, skin, hair, and breath. Smoke-free smoking using MOK resolves all of these concerns, he said.The technology inside MOK called the MOK HeatMaster System uses a unique heating pin that heats up the tobacco stick. Once heated, the device releases a full-flavored, nicotine-filled vapor instead of the harmful smoke of cigarettes.

Without ash, there’s no mess to clean up, and without smoke, there’s no second-hand smoke exposure or residual smell to those around the user. The MOK HeatMaster system provides a very satisfying fix with less chemical and less smell, according to Mayuga.  As there is no combustion involved, MOK produces a faint scent during use, leaving a smooth flavorful satisfaction of tobacco.With MOK, smokers can do away with the combustion component of the whole process rather than burning tobacco leaves. The devices heat specially designed tobacco sticks called “COO” at just the right temperature to release full tobacco flavored-vapor.The devices are designed to mimic the behavior of smoking traditional cigarettes. This means, there are no vape clouds or artificially flavored juices.  Instead, it allows the ultimate smokeless smoking experience by being specially designed to be used with the COO sticks. MOK is available in selected GrabMart hubs.

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