ASEANTA optimistic about the region reaping fruits of labor from ATF 2016

January 22, 2016 11:08 am 

By Azer N. Parrocha

MANILA, Jan. 21 (PNA) — As the integration of ASEAN as a single tourism destination continues to strengthen, the ASEAN Tourism Association (ASEANTA) said that it is optimistic about the results of the hard work being put to fast track these efforts.

ASEANTA president Aileen Clemente made this remark as the Philippines continues to pay host to the ongoing ASEAN Tourism Forum 2016 (ATF 2016) held this week.

Clemente said that the there was “enormous potential” in bundling together several ASEAN countries in one tour package especially since international travel has become very affordable.

She also stressed that bundling together ASEAN made sense because it offered a wide range of attractions with world-class standards and amenities.

Last year, data from the United Nations World Tourism Organization showed that tourist arrivals in the region increased by 5.10 percent to 102.20 million with the Philippines welcoming 5.36 million of the total arrivals.

“We always use the ATF as means to show that ASEANTA is the private sector force that always provides support to all ASEAN tourism initiatives,” Clemente said in a statement.

“With the ASEAN set to celebrate its 50th year anniversary next year, there is more incentive for the region to be pushed as a single destination for tourists,” she added.

Meanwhile, Clemente said that the ASEANTA continues to actively participating in the ATF 2016’s travel exchange (TRAVEX) expects increased interests for their respective tourism products and services.

The TRAVEX has a record 1,000 sellers from the 10 ASEAN member countries being matched with more than 630 buyers from 74 countries.

ASEANTA is s a non-profit tourism association comprising both public and private tourism sector organizations in the region. The association plays an integral role in shaping ASEAN tourism growth and policies. (PNA)



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