Philippine Shopping Festival reels off October 23

October 19, 2015 9:23 am 

MANILA, Oct. 19 — The Philippine Retail Association (PRA), the Department of Tourism (DOT) and the operators of 13 major malls in the country have joined forces to stage the initial Philippine Shopping Festival from October 23 to November 8 this year, which it hopes to hold yearly to promote the country as the new Asia Pacific shopping mecca.

PRA President Lorenzo Formoso, COO of Duty Free Philippines, said the branches of all the 13 major mall all over the country will offer big discounts and undertake various promotional events to make the two-week shopping extravaganza a phenomenon the world will notice.

“While market forces will still determine who gets to score the highest sales, it is worth noting that the competing malls and shopping centers in the country are moving in one direction to make this a highly successful endeavor,” Formoso pointed out.

Participating in the two-week festival are Duty Free Philippines, Ayala Malls, Araneta Center, Inc., Shangri-la Plaza Corp., Starmall, Robinson Malls, SM Supermalls, Riverbanks Center, Festival Supermall, Ortigas & Co., Megaworld Lifestyle Malls, Greenfield Development Corp., and Sta. Lucia East Grand Mall.

“It would be a grand sale in the entire country as the major retailers and mall operators join forces in a bid to promote the country as the new Asia-Pacific region’s shopping mecca,” Formoso added.

Formoso said PRA and DoT have thought of organizing the unity shopping festival to take advantage of two big global events the Philippines hosts this year — the Asia-Pacific Retailers Convention and Exhibition (APRCE) 2015 and the Asia Pacific Economic Cooperation (APEC) Leaders Summit in early November.

PRA Chair and APRCE 2015 overall chair Frederick Go, president of Robinsons Recreation Corp., said the Philippine Shopping Festival 2015 is a noble endeavor which they hope to convert into an annual retail spectacle that the world would anticipate each year.

“Featuring two weeks of great retail bargains and other promotional activities nationwide, the Philippine Shopping Festival will not only benefit the retail and tourism industry but also contribute to other industries like hotels, transportation and etc., which in turn will boost the country’s economy,” Go explained.

The APEC Leaders Summit will be in November, but its various senior officials and ministerial meetings started back in December last year and are currently in progress. The APRCE, on the other hand, is slated from October 28 to 30 at the SMX Convention Center in Pasay City.

The APRCE Manila 2015 is expected to attract the participation of over 2,000 local and international retailers and industry executives. The Expo likewise expects more than 200 local and foreign exhibitors.

Manila last hosted the APRCE 22 years ago, also through PRA’s efforts with support from then President Fidel V. Ramos. It was also under Ramos’ term that the country last hosted the APEC Leaders Summit in 1996.

PRA chairman emeritus Samie Lim, chairman of BLIMS Lifestyle Group and Canadian Tourism and Hospitality Institute, and the acknowledged Father of Philippine Franchising, noted that APRCE will be a venue for foreign retailers who are also looking for possible equity ventures in the Philippines and will see the local market first hand. (PNA)



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