Kidapawan mayor vows to 'market' city's specialty coffee

November 5, 2014 12:28 am 

KIDAPAWAN CITY, Nov. 3 — Mayor Joseph Evangelista today said he will personally act as marketing officer of KERA, a Kidapawan City-made coffee.

“I will be corresponding with big retail stores in cities such as Davao, Gensan or even in the NCR to help promote and market our own brand of coffee. Not only that this will help generate income but also develop the local coffee industry by providing livelihood and income to our coffee farmers and producers,” Evangelista said.

KERA stands for Kidapawan Excelsa-Tobusta-Arabica Coffee.

Evangelista said the KERA coffee is very tasty unlike other coffee.

As compared to other coffee products, the KERA coffee has special and unique taste that could not be found in any other coffee in the market.

Planted in the hinterlands of Kidapawan City, particularly at the slope of the country's highest peak, KERA coffee is produced by the Rural Improvement Club (RIC) of Kidapawan City.

Cooperative members plant, harvest, process, repack and market KERA coffee products.

It being unique makes the city included in the coffee map of the country, the rural improvement club said.

Those who would like to buy may visit the RIC office near the Kidapawan City Hall. Coffee lovers may taste it at the kiosk near the Kideapawan City gymnasium.

Evangelista advised the RIC and producers to maintain the coffee quality, refrain from making it highly commercial, and bot to put additives that may change its original taste.

The KERA coffee was launched with the financial and technical assistance from the city government, USAID, Kasilak Foundation, Dole Stanfilco and the Department of Agriculture-Region 12. (PNA)

LAP/NYP/EOF

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