DOT's VPY2015 TVC to be aired internationally

October 16, 2014 5:19 am 

By Azer N. Parrocha

MANILA, Oct 15 (PNA) — The latest television commercial (TVC) of the Department of Tourism (DOT) on Visit the Philippines Year 2015 (VPY2015) is set to join the department’s previous TVCs being aired in digital billboards worldwide.

According to the Tourism Promotions Board (TPB), the DOT’s marketing arm, the TVC will also be shown in digital billboards aside from those already available for viewing in the highly-popular video-sharing website, YouTube.

“Whenever available, they show our videos—materials,” TPB chief operating officer Domingo Enerio III told the Philippines News Agency (PNA) in an interview, referring to its partners in the international arena.

At present, the VPY2015 TVC has over 30, 000 views since it was uploaded on the website last Oct 10. It has also been shared in various social networking sites.

“(The TVC) is being distributed virally,” Enerio said. A viral video refers to a video that has become popular through the process of internet sharing.

This is not the first time a DOT TVC has been aired internationally. To recall, the department’s #PHthankyou campaign message was also displayed last February through print ads and billboards in iconic places across the world.

Among these iconic places is Times Square, New York, U.S.; Piccadilly Circus, London, U.K.; Potsdamer Platz cor. Leipziger Platz, Berlin, Germany; Lafayette Mogador, Paris, France; Shibuya Crossing, Tokyo, Japan; ION Orchard, Singapore; Yonge-Dundas Square, Toronto, Canada; Darlinghurst, Sydney, Australia; and Paiknam Building, Jung-gu, Seoul, Korea.

The DOT has over 20 TVCs showcasing the country’s beauty being aired worldwide. Some of them advertise a specific city or tourist destination in the Philippines like Cebu, Manila, Davao, and Boracay to name a few.

Enerio said that the tourism campaign would not have been as popular if it were not for Filipinos themselves who not only supported but helped promote it.

“What’s important is how Filipinos support the campaign. It will only succeed in the Filipino people gives support,” he TPB chief said.

“(It’s) pretty much like how ‘It’s More Fun in the Philippines’ became a hit because the Filipino community made it so,” he added. (PNA)



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