IP authorities target Baclaran clean-up

October 24, 2011 10:30 pm 

MANILA, Oct. 24 — Government operatives are now training their eyes on Baclaran for another clean-up drive against fake optical media discs with a timetable to eliminate this area of this illegal trade by December this year.

This followed after the successful clean-up of Quiapo as the country’s supply hub of counterfeit optical media discs.

Ronnie Ricketts, chairman of the Optical Media Board, told reporters at the 1st Philippine Anti-Counterfeiting and Piracy Summit they are now talking with Pasay City mayor Antonino G. Calixto as they make sure that the successful clean up in Quiapo will have a domino effect among other local government units.

“Our next target is Baclaran. We are cleaning it up until December this year,” Ricketts said, noting they have to give ample time for vendors to unload their inventories and shift to new livelihood.

Aside from Baclaran, the OMB is also collaborating with Mayor Junjun Binay of Makati, Pasig Mayor Roberto Eusebio, Paranaque Mayor Jun Bernabe and Quezon City Mayor Herbert Bautista.

According to Ricketts, they have already a memorandum of understanding with Makati so it is just a matter of implementation. It is targeting Makati Square where fake optical discs are known to thrive.

For Quezon City, the OMB is just trying to remind the LGU that they have already an existing ordinance banning the sale of illegitimate videos.

Ricketts cited the success of the campaign with Muslim vendors stressing the government is doing some follow-ups through continuous education and offers for other legitimate livelihoods.

The clean-up of Quiapo has substantially improved this capital city’s ranking from the world’s number one notorious market for fake optical media to number six now.

In a separate interview, Eduardo D. Sazon, vice chairman of IP Coalition, said that Metro Manila accounts for 70 percent of the country’s total supply of illegitimate videos.

Sazon has placed the country’s total value of home video viewing at P5 billion of which only 30 percent is legitimate. Of the 70 percent illegitimate discs, 80 percent is concentrated in Metro Manila.

“Metro Manila used to sell a million pesos a day of illegal videos,” he said.

Sazon, however, said that prices of genuine videos are expected to go down eventually as the market expands.

“It is the pirates who are driving the prices up, ironically. They are the anti-poor, not the legitimate players,” he said. (PNA)

DCT/BAC/mec

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