Cebu emerging as RP’s fashion accessory capital

September 30, 2009 9:13 pm 

CEBU CITY, October 1 –- The Cebu Fashion Accessories Manufacturers and Exporters Foundation (Cebu Fame Foundation) opened its international trade show “Bijoux Cebu: Asia’s Destination for Green Jewelry” at Shangri-La’s Mactan Resort and Spa in Lapu-Lapu City Saturday, highlighting Cebu’s emergence as the fashion accessory capital in the country.

Janet Chua, Cebu Fame Foundation president, said the group wanted the world to know that Filipinos have this wealth of ideas and creativity in turning Philippine materials into useful accessories with an international appeal.

”The world should know how ingenuous Filipinos are,” Chua said.

The three-day trade show, which ran from Sept. 26 to 28, featured Cebu-based manufacturers and exporters and a wide range of fashion accessories like costume jewelry, bags, sandals and components form natural resources and indigenous raw materials found in the Philippines.

Aside from promoting the fashion accessories in the world market, Chua said it was high time the industry strengthened the campaign on the green movement.

Chua said that aside from the industry’s business interests, the players are also concerned about preserving the environment.

”We want Cebu to become Asia’s destination for green jewelry. That’s why we are taking the big step forward by greening the environment and preserving it, because that’s where we are getting the raw materials from,” she said.

Former tourism secretary Mina Gabor, who spoke at the event, advised designers to focus on creating eco-accessories, “or else your items will be left behind as soon as the economy picks up.”

Gabor also advised the designers to mix cultures in creating fashion accessories.

The world, Gabor said, is global. People want to find a piece of their own in an accessory and that “piece of their own” is something that can already be sold.

With the success of last year’s Bijoux Cebu that generated sales of USD1.9-million, Chua hopes to generate higher sales this year.

The trade show housed 37 exhibitors in the main exhibit area and 100 more exhibitors at the cash and carry area showcasing eco-inspired fashion accessories.

Department of Trade and Industry Region 7 Director Asteria Caberte regarded the fashion accessory industry as the major player in the economic recovery.

”The industry has been doing its part in promoting its products to other countries. That’s why it has survived the crisis,” Caberte said.

She added that the government expects to see full economic recovery in the first quarter of 2010. (PNA)/V3/EB/re/


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