DOT highlights benefit of ASEAN integration in tourism sector

October 30, 2015 11:21 am 

BORACAY ISLAND, Aklan, Oct. 29 — A one-day workshop highlighting the benefits of the Association of Southeast Asian Nation (ASEAN) integration to the tourism sector was held in this resort island Thursday.

The workshop on integrating tourism sector in the ASEAN Economic Community (AEC) was organized by the Department of Tourism and the United States Agency for Development (USAID), as part of their Advancing Philippine Tourism Competitiveness (Compete) project.

The event was attended by members of the academe, accommodation sector, travel agencies, tour operators, and some local officials in Boracay.

Alex Macatuno, division chief of the Policy Formulation Planning Office of DOT-Central Office, said tourism is a priority sector in the ASEAN.

“Tourism is an economic driver for development,” he said.

Macatuno also gave an overview of the ASEAN Tourism Strategic Plan for 2016-2025 which will be launched next year.

The strategic plan aims to achieve two main objectives which are to enhance competitiveness of ASEAN as a single destination and ensure more sustainable and inclusive tourism in the region.

A breakout session to identify programs and initiatives to position Boracay in the ASEAN was also held during the workshop.

The session focused on the following topics: human resource and quality tourism, product development; and connectivity and travel facilitation.

The output from the session will be submitted to the DOT, USAID-Compete project and the Department of Trade and Industry to be part of the Philippine Tourism Roadmap AEC 2015 and Beyond.

The ASEAN is composed of 10 economic countries including Brunei, Cambodia, Indonesia, Laos, Malaysia, Singapore, Thailand, Vietnam and the Philippines. (PNA)



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