DOT eyes 200K Singaporean tourists by yearend

July 3, 2015 10:46 am 

By Azer N. Parrocha

MANILA, July 2 (PNA) — The Department of Tourism (DOT) is eyeing a more diversified tourism market in Singapore following various upgrades on tourism products and services, especially in the airline sector.

“We are hoping before the end of the year we can get more than 200, 000 (Singaporean tourists),” DOT Undersecretary for Tourism Development Benito Bengzon Jr. told reporters.

According to Bengzon, the Philippines acquired a total of 188, 000 Singaporean tourists in 2014. For the month of April this year, Singapore was seventh on the country’s top 10 foreign visitor arrivals.

Korea remained the top market, followed by U.S., Japan, China, Australia, and Canada. Meanwhile, Taiwan, United Kingdom and Malaysia, were eighth, ninth and tenth on the top visitor arrivals, respectively.

Bengzon also expressed hope that from its target of 200, 000 Singaporean tourists in 2015, it will build up to 300, 000, and eventually 400, 000 tourists until the country hits the half million mark.

Present during the unveiling of Singapore Airlines’ VIP lounge, the SilverKris Lounge on Wednesday, the DOT official said that the event was significant since it will be the showcase for Philippine tourism in the global market.

SilverKris Lounge measures 450 square meters, with seating for approximately 117 people. It resembles a familial living room with various art pieces made by Filipino artists and sculptors.

It also offers food and beverages that are familiarly Filipino including Kaldereta, Bicol Express, and Singaporean such as Hainanese chicken rice, laksa, among other dishes.

“The fact that we are able to deliver on this kind of quality experience is a good base for us in promoting the rest of the Philippines,” Bengzon said.

“More than any other country in Asia, the Philippines is most dependent on air access. Every time we get upgrades on products and services, it is always a welcoming development for tourism,” he added. (PNA)



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