MIFF 2015 a success in terms of sales

March 10, 2015 4:11 am 

KUALA LUMPUR, March 9 — The Malaysian International Furniture Fair (MIFF) 2015 has achieved a remarkable success in terms of sales from foreign buyers despite having fewer visitors.

The five-day event, which started from March 3, was expected to meet its sales target of a five per cent growth this year compared with USD 892 million in 2014 based on positive feedback from foreign purchasers.

MIFF chairman, Datuk Dr Tan Chin Huat, said the biggest buyers were still the US, Japan, Middle East, ASEAN nations, Australia and India.

He said the number of quality orders and products sold were not affected despite having fewer visitors.

Tan said due to the companies' cut in expenditure, there were fewer international visitors compared with last year.

"Companies used to send four to five representatives to the event, but now they one or two key personnel and managers who can make decision in the purchase," he told Bernama.

MIFF 2015 provides great networking and opportunities for exhibitors and buyers to see the latest trends and designs of the furniture market.

The event, organized by UBM Malaysia, saw the participation of 508 exhibitors from 15 countries, making it the highest in terms of the number of participating countries since the event was first held 21 years ago.

The exhibitors were from various metal and wood-related product manufacturers.

Bulgaria and Finland were the newest participating countries to join MIFF 2015 as exhibitors.

Darin Bozhkov, who represented Bulgaria through his company, Usta Darin Ltd, admired Malaysia's culture and growth in economy.

He wanted to learn more about the trends in this region and share the knowledge and experience, particularly in wood carving and arts for interiors.

Japanese home-builder, Seiichiro Yamane, agreed.

Yamane said he followed the trend of many other players and malaysia has established itself as one of the most robust trading platforms in the global furniture industrys.

Minister of Plantation Industries and Commodities Datuk Amar Douglas Uggah Embas said with the ability to meet standards requirements, malaysia was poised to achieve higher furniture exports worth RM9 billion this year compared with RM8.01 billion previously.

This was also supported by the stronger currency in US dollar, despite the current world economic uncertainties, he said. (PNA/Bernama)



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