DSWD showcases products of 4Ps beneficiaries in Araneta Center Bazaar event

December 1, 2014 9:21 am 

By Leilani S. Junio

MANILA, Nov. 30 (PNA) — The Department of Social Welfare and Development (DSWD) conducted on Sunday its first “PaskuJuan Salu-Salo sa Pagbabago” Bazaar event featuring products created by beneficiaries of the Pantawid Pamilyang Pilipino Program (4Ps) at the Araneta Center in Cubao, Quezon City.

During the opening ceremony of the bazaar, DSWD Director for the Sustainable Livelihood Program (SLP) Georgina Hernandez asked the "full support of the public to the undertaking by taking a look and buying the products" made by the 4Ps beneficiaries who are determined to uplift their lives.

“Let us patronize the products of the 4Ps beneficiaries so that we can help them to succeed in their endeavor to exit from poverty as shown with their skills in making the products which are being sold here,” Director Hernandez said.

DSWD Region IV Director Alicia Bonoan made the same encouragement as she said that buying the products of the 4Ps beneficiaries is also a way to empower them.

For her part, DSWD Secretary Corazon J. Soliman showed her full support to the beneficiaries by buying some products as gifts for her loved ones this Christmas season.

She bought some doormats, T-shirts, wallets and accessories as she talked with some of the 4Ps beneficiaries and encouraged them to continue "the good work" they have have started.

“These beneficiaries only need the right support of the people and one way to do it is by buying their their products which are affordable and produced with quality," she said.

The DSWD chief even brought her little granddaughter “Tala” for whom she bought a bracelet and a wallet made of beads.

“I was very happy that it was Secretary Soliman herself who purchased from me. It is a good sign she shows that she really believes in our ability to make it big one day, that we can achieve changes in our lives for the better,” Tessa Amor, one of the 4Ps beneficiaries participating in the bazaar, said in Filipino.

Rosalinda D. Litrero, another beneficiary from Mandaluyong City, said she was very happy for the opportunity to be one of the participants in the bazaar.

“This is a way for us to show that we (beneficiaries) also know how to explore other opportunities and use our skills to earn income for our family… Many of us have the dream and just need the right support, and we are happy that this government is giving it,” said Analyn Atienza, 36, from Taguig City.

During the event, she offered her manicure and pedicure services which she learned when she became a beneficiary of 4Ps.

Several of her fellow beneficiaries also rendered massage services while others sold sweet delicacies like leche flan, ube, chocolate balls, lanterns, coin purses, shoulder bags, hand-woven dresses, shorts, and other decorative items.

Some of the beneficiaries also showed their skills in making lanterns, mats, pastillas and bead products so that their fellow beneficiaries will also learn the trade.

Most of the products sold by the beneficiaries were financed out of the capital assistance extended to the 4Ps beneficiaries through the SLP interest-free and without collateral, in addition to the free skills training given to them.

The skills training facilitated by SLP gives them opportunity to hone their business skills as well as the chance for employment as they are also being channeled to business enterprises requiring the skills they have learned.

The bazaar event, which was opened at 12 noon, will continue until 10 p.m. Sunday. (PNA)

SCS/LSJ

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