'Visit the Philippines 2015' makes international launch in London

November 12, 2014 11:40 am 

MANILA, Nov. 11 — The Tourism Promotions Board (TPB), marketing arm of the Department of Tourism (DOT), has boosted efforts to further complement its slogan “It’s More Fun in the Philippines”, with the international launch of its newest tactical campaign, “Visit the Philippines Year 2015” (VPY2015) in London last week.

In a statement, TPB said the launch of YPY2015 was held at the ExCeL Exhibition Centre in London, United Kingdom during this year’s World Travel Mart (WTM) held from Nov. 3 to 6.

During the event, cocktail receptions, fun-filled activities, and a recreation of the 800-year-old Dinagyang festival within the halls of ExCeL greeted those visiting the Philippines’ booth.

There were also be exotic cultural performances by the renowned Lahing Kayumanggi Dance Troupe and Grupo Tribale disc jockey and drum beaters.

Filipino singers also crooned their way to each visitor's hearts, while trained bartenders shared cocktail mixes using home-grown liqueur such as Mango Rum, Manille Calamansi Vodka, Don Papa Rum and others partnered with native Filipino food.

Meanwhile, media and other special guests had the opportunity to join a Blogger Expo that allowed visitors to hear first-hand experiences from prominent travel connoisseurs themselves who recently visited the Philippines.

The Philippines’ stand also devoted a time to recognize the efforts of individuals and groups who supported the victims of typhoon “Yolanda” (Haiyan).

Scheduled activities within the stand includes a media briefing, signing of agreement with the Student Travel Association Management (STA), presentation of a social media campaign set in five European languages, over-flowing activities that can win you special giveaways and chance to sample a native-Filipino flavoured ice cream thru a special Philippine ice cream maker.<pnTourism Promotions Board (TPB) COO Domingo Ramon Enerio III said that the launch of its tactical campaign, Visit the Philippines Year 2015 is expected to make an assertive presence at the WTM.

“The World Travel Market is clearly an event that matters a lot in terms of generating tourism business for Philippine travel industry partners and creating awareness about the Philippines as a fun tourism destination,” Enerio said.

“We are developing, organizing and will be promoting a year-round calendar of events and activities that will make international and domestic visitors tour our country and truly experience that ‘It’s more fun in the Philippines,’” he added.

The TPB chief said that these events include traditional festivities, commercial events, rural activities and special tourism projects — all integrated into the subject of music/arts, lifestyle/entertainment, history/culture, business/ investment, and adventure/sports/eco-tourism.

He further said that the participation in international travel events are seen both as long-term investment as well as instant exposure for a destination.

In the case of WTM, this year’s participation will be a prelude to “Visit the Philippines Year 2015” with meeting its target of acquiring 10 million international visitors in 2016.

Among the specific destinations featured in this year’s WTM were pristine Huma Island in Coron-Busuanga/Palawan, alluring Boracay in Malay/Aklan, historic Cebu and Bohol in the Visayas, refreshing Baler in Aurora, enchanting Camarines Sur in Bicol, delightful Davao-Samal-Camiguin-Siargao-Zamboanga all in Mindanao, the vibrant cities of Metropolitan Manila, and the mesmerizing 2,000-year-old Banaue Rice Terraces, fondly called “Stairways to the Sky”. (PNA)



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