PCSI, NIB lead 'Bandana Galing Puso Festival 2014'

October 31, 2014 6:16 am 

By Leilani S. Junio

MANILA, Oct. 30 (PNA) — The Philippine Cancer Society Inc. (PCSI), in cooperation with the News and Information Bureau (NIB) under the Presidential Communications Operations Office (PCOO), led on Thursday the conduct of the "Bandana Galing Puso Festival 2014" at the Social Hall of Malacanang's Mabini Executive Building in Manila.

With the theme “Tayo ay Hindi Nabubuhay Para sa Sarili Lamang” (we do not leave for ourselves only), the event was the culminating activity of the observance of Breast Cancer Awareness Month in October.

It was highlighted with the distribution of “bandanas” (kerchiefs) for more than 100 cancer patients, aside from a raffle of products and entertainment presentation by several sponsors who shared their pool of resources as a way to give relief and stress-free feelings to the patients.

According to PCOO Undersecretary Catherine Jonne T. Licudine-Dalen, the project was initiated in the middle of 2011 in support of the annual breast cancer awareness campaign of the Philippine Cancer Society Inc.

In a message delivered by Usec. Dalen, PCOO Secretary Herminio "Coloma" Jr. said the activity was meant to increase the level of awareness not only of the NIB employees for a healthy workforce but also those needing to be reached by it.

The PCOO head also shared his belief that there is a need to make the people totally aware of what the government is doing for the cancer patients through hands- on activities and not just through press releases about the programs, projects and policies of the Aquino administration.

“This speaks well of the PCOO's important mission as encapsulated in three short sentences — we reach-out, we communicate, and we connect. Our underlying strategy on communications for communications core development brings about information awareness and consciousness that ensures government’s goal for inclusive growth for a healthy nation with healthy people,” Coloma's message concluded.

PCSI Director Romeo P. Marcaida, on the other hand, explained that the breast cancer patients are being provided with assistance through the cancer navigation assistance program with the objective of breaking the barriers on access to high cost of treatment and medicine among cancer patients.

Marcaida said that in partnership with the Department of Health's (DOH) Breast Cancer Medicine Access Program (BCMAP), the patients are given medicines by the government, while the PCSI provides patient navigator's assistance to run the program.

At present, there are some 2,500 patient being assisted under the said program.

Among those that gave support to Thursday's activity were MaxCeemum Corporation that provided vitamin C, Evensia Events Management, Avail Beauty Philippines Co. Inc., Global Fusion Inc., Kababaihan ng Bacoor Multi-Purpose Cooperative, Kaisahan ng Lahi Dance Ensemble, Little President’s Learning Palace, Majar Group of Companies – Malaria, Malacanang Barangays, Matheus Water Refilling Station, Nagkakaisang Kababaihan ng General Trias-Cavite, and National Center for Geriatric Health.

Employees of the News and Information Bureau (NIB) and its Philippines News Agency (PNA) also gave their share of bandanas to the cancer patients and delivered inspirational messages to lift their spirits and see hope in healing.

Natural Health Foundation of the Philippines Inc. staff also provided acupuncture and massage therapy to the cancer patients. (PNA)

SCS/LSJ/RSM

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