Interactive musically based online educational tool for children launched

November 12, 2013 10:33 pm 

MANILA, Nov. 12 — An online educational tool which aims to teach preschoolers learn life skills and concepts through music was launched Tuesday at The One School Compound in Makati City.

JoomaJam is a manual and music album that allows parents to use technology as a bridge to their child’s high-tech, fast-paced world.

It is a collection of educational Original Pilipino Music (OPM) in bilingual format which is accompanied by a lesson plan with recommended activities and resources. Its lessons consists of 18 songs in English and Filipino which teaches kids how to differentiate primary colors, save money, make friends with others, etc.

Some of the leading artists in the local music industry such as Gary Valenciano, Barbie Almalbis, Jolina Magdangal, Rivermaya, The Dawn, Itchyworms and Julianne Tarroja have shared their talents for the project.

The educational material was launched by Ritmo Learning Lab, a social enterprising firm that develops alternative, engaging and culturally-relevant teaching tools which is being supported by Kickstart Ventures Inc., an accelerator-incubator firm owned by Globe Telecom.

“Ritmo Learning Lab’s JoomaJam products such as I-Books and Internet apps provide an exciting opportunity in contributing to a solution that is scalable, interactive, age-appropriate and culturally sensitive. Equally importantly: they are creative enough to get grownups and children working together and fun enough to hold young children’s attention! Our investment in Ritmo provides parents and teachers with contemporary learning content and channels for 3-7 years old. It is an investment in educating the next generation of Filipinos”, Kickstart Ventures President Minette Navarette said.

Vin Dancel, Ritmo co-founder and CEO, said that the product will not only provide education for children but will also help them appreciate OPM at an early age.

“We asked our artists to sound like themselves so that children will be able to appreciate their music,” he said.

Dancel related that his company is presently formulating a business model that will integrate JoomaJam into the K-12 educational curriculum and deliver the product in public schools around the country.

Presently, Ritmo is coordinating with Gawad Kalinga and the Department of Education to distribute manuals and train public school teachers on how to use the software.

The start-up firm is working on the second volume of JoomaJam for preschoolers and another for the rest of the K-12 students. It plans to come up with versions in various dialects such as Ilocano, Waray, Bicolano, to help support the teaching of the mother tongue for children.

More music artists have also expressed their interest in participating in Ritmo’s future projects, according to Dancel.

The company’s ultimate goal is to have their products available at leading bookstores in the country. (PNA)

FPV/ABP/UTB

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