Pharma training program to focus on ethical business practices

May 8, 2013 11:27 am 

MANILA, May 7 — A medical group has pushed to direct its interest on patient care with a new-improved training program focused on good governance and business ethics.

The Pharmaceutical and Healthcare Association of the Philippines (PHAP) launched on Tuesday what was dubbed as the Integrity and Proficiency Program for the Pharmaceutical Sector (IPPS).

Through this program, pharmaceutical companies will engage in more collaboration with healthcare professionals, medical institutions and patient organizations.

This will also cover science and medicine modules to equip member companies with knowledge on ethical business practices. Such modules will be specific to member companies to orient them on respective product lines.

PHAP Director, Dr. Arthur Catli, said in an interview that the IPPS is an improvement of the PHAP’s existing program, Medical Representatives Accreditation Program (MRAP), which was launched in 2000.

“This is important because this is also part of the Pharmacy Act—the law which provides that all medical representatives must be registered in the Professional Regulation Commission (PRC) Board of Pharmacy,” Catli said.

“Improvement does not involve med reps alone, it involves all employees of the company including the chief executive officer,” he said.

Catli explained that through the IPPS, representatives from the pharmaceutical industry will be conducting business ethically with healthcare professionals, who will as well, ethically prescribe the medicine.

“It‘s expected to have favorable outcomes. Each life that is saved counts most,” Catli said.

“It’s not a matter of just quantifying the money value of it, it’s more of the quality of life also, we believe that it will impact (patients) lives greatly,” he added.

The PHAP director mentioned that he looks on to the possibility of achieving zero violation in terms of the placement of members companies.

“Right now we have complaints, we will never run out of them but if we can minimize the number of violations, it will be a reasonable measure of the program,” he added. (PNA)



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