Cebu PB questions capitol's proposed P10-M budget for ads, promos

December 11, 2012 11:24 pm 

CEBU CITY, Dec. 11 — The Cebu Provincial Board (PB) has questioned the P10-million budget proposed by the Office of the Governor for advertisements and promotions next year.

Cebu PB Member Peter John Calderon, head of the committee on budget and appropriations, asked for details about the block time and advertisements promoting Cebu Province.

He noted that the budget or block time is lumped together with advertisements.

He said a 30-seconder broadcast advertisement is not the same as block time or program airtime.

Calderon’s questions came up during the budget hearing conducted by the PB on the 2013 annual budget proposal.

The executive branch at the Cebu Capitol is proposing a budget of P3.674 billion for 2013, slightly higher than this year’s P3.659 billion.

In response to Calderon’s questions, Elizabeth Francia, Capitol executive secretary and head of Sugbo TV, said the governor’s office will furnish the PB a copy of block time programs in different radio stations.

But Vice Governor Agnes Magpale said that if the block programs and advertisements are meant to promote the Cebu Provincial Government, it should not be used to attack the opposition.

She said she heard the words “Si Magpale, magpaling-paling (Magpale is a turncoat)” in a radio program.

Magpale is running against Ramon “Boboy” Durano IV, the vice gubernatorial bet of One Cebu, the party led by the governor. Durano is the runningmate of Rep. Pablo John Garcia (Cebu, 3rd district), the governor’s brother.

Magpale also said she finds the expenses of Sugbo TV too high.

During the budget hearing, Francia said Capitol pays P100,000 a month for the 24-hour broadcast of Sugbo TV, the Provincial Government channel. The amount excludes the cost of the satellite feed.

Calderon said Sugbo TV’s budget for the cable connection and satellite expenses rose from P200,000 to P8 million, while Sugbo News, the Capitol newsletter, has a budget of P22 million. (PNA)



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