PHAP vows to implement revised code of practice

March 5, 2012 11:30 am 

MANILA, March 5 — The Pharmaceutical and Healthcare Association of the Philippines (PHAP) said it is committed to implement the newly revised code of practice that seeks to raise public confidence that all its interactions with healthcare professionals, medical institutions and patient organizations are ethical, professional and appropriate.

The expanded Code of Practice now includes among others high-level guiding principles for practice, a requirement for member companies to train all employees and a clear distinction between gifts, promotional aids and items of medical utility.

The Code, developed by the Geneva-based International Federation of Pharmaceutical Manufacturers and Associations (IFPMA), also continues to prohibit pre-approval promotional activities for pharmaceutical products

No pharmaceutical product shall be promoted for use in the country until the requisite approval for marketing for such use has been given.

Furthermore, the Code does not allow company-sponsored entertainment at events, and providing or offering personal gifts to healthcare professionals.

“Our adherence to the revised Code exemplifies our commitment to continue building trust with the healthcare community and the patients,” said PHAP executive director Reiner W. Gloor.

Meanwhile, PHAP also expressed its commitment to adhere to the “Mexico City Principles for Voluntary Codes of Business Ethics in the Biopharmaceutical Sector” endorsed by 21 heads of state durig the Asia Pacific Economic Cooperation (APEC) Summit in Hawaii.

Also referred to as the “Mexico City Principles,” the set of ethical standards help ensure that medical decisions are made in the best interests of patients.

It recognizes that ethical interactions between the biopharmaceutical sector and healthcare professionals help bolster patient care and advance the practice of medicine.

The expanded Code of Practice will take effect in September this year.

All 44 member companies of PHAP are required to abide by the Code and encourages non members as well as other organizations marketing healthcare products or services to healthcare professionals or those having interactions with healthcare professionals, medical institutions and patient organizations — to follow ethical standards for promotion and interactions similar to those in the expanded IFPMA Code and the Mexico City Principles. (PNA)

LDV/BAC/mec

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