Firm allows Cebu City gov't to use electronic billboards during disasters

February 10, 2012 11:00 pm 

CEBU CITY, Feb. 10 – Owners and operators of electronic billboards in Cebu City have agreed to allow the Cebu City government to use the billboards in times of calamities, following the tsunami scare after the 6.9-magnitude earthquake last Monday.

They signed a memorandum of undertaking and commitment, allowing the city to post and flash announcements and warnings on the billboards’ screen.

”There is a felt need to assist the city during calamities knowing fully too well our capability and capacity to deliver messages and/or announcements to the people whenever there are calamities, emergencies and or disaster that might strike the city again,” they said.

Hours after the quake was felt, people in the downtown area ran to higher ground following false reports of an incoming tsunami.

”Such an incident might have been avoided and prevented had them been a means or tool to communicate to the people to inform them about the actual situation of the city at the instance,” they said.

Under the memorandum, the warning to be flashed on the electronic billboards must have clearance from the mayor or his authorized representative.

The owners and operators of electronic billboards said a template that will contain the announcement will have to be prepared by the Cebu City government, which will then be fed in their system and flashed on their screens when disaster strikes.

Their commitment to help the city is part of their corporate social responsibility, which also adheres to the mayor’s thrust of “bayanihan, barangayan, bolunterismo,” they said.

”We make this commitment conscious of our duties and obligations as concerned Cebuanos and our common desire to pursue our thrust of promoting the general welfare,” they said.

Electronic billboards can be found at the Fuente Osmena rotunda, Crown Regency Cebu on Osmena Blvd, and SM City Cebu, among others. (PNA) RMA/EB/re

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