Sinulog e-book available for download in January

December 21, 2011 12:11 am 

CEBU CITY, Dec. 20 – An electronic guide book will be made available for free download at the Mactan-Cebu International Airport (MCIA) through quick response or QR code scanning, USB download or e-mail distribution to tourists and balikbayans during the Sinulog celebration in Cebu City in January.

Smart Communications Inc. (Smart) and Cebu-based website MyCebu-ph have produced A Guide to Sinulog 2012 for the iPad, iPhone, Kindle, Android phones and tablets and other tablets, e-readers and smartphones.

Tourists and balikbayans can get a copy of the guidebook as soon as they arrive in Cebu for Christmas vacation or the Sinulog festivities.

The Sinulog guide will also be made available for free download through partners Ayala Center Cebu, Department of Tourism 7, and the Sinulog Foundation.

The e-book will also be available in hotels, resorts and other tourism establishments in Cebu.

A Guide to Sinulog 2012 is part of a ground-breaking project on Cebu tourism that will be launched in historic Barangay Pari-an in Cebu City on Tuesday, Dec. 20.

The group will also produce an e-book compilation of winning entries of the Sinulog photo contest that will be released next year.

Unlike websites, e-books can be read in various devices even without an Internet connection.

”This is part of our efforts to support the DOT and the Cebu local government in the promotion of tourism in Cebu. Through digital and social media, we can showcase our heritage to more people around the world through locally generated content,” said Atty. Maria Jane Paredes, senior manager for Public Affairs Group of Smart.

”Most travelers nowadays bring along tablets, e-readers or smartphones. An electronic guidebook would be very useful to them because they no longer need to carry around heavy books, including those that devote merely a chapter on Cebu or the Sinulog. Our guidebook is an extensive resource that you take with you wherever you go,” said Marlen Limpag, editor.

”It’s a one-of-a-kind project. It’s a unique resource that would help our guests make the most of the biggest festival in the Philippines,” said Sinulog Foundation Executive director Ricky Ballesteros.

The Sinulog guide contains helpful articles and tips on Cebu’s grandest festival. It contains the complete list of cultural and religious activities.

It also lists establishments near the procession and grand parade route where tourists can stay.

It also contains offline maps of the procession and grand parade routes that readers can view even without an Internet connection.

The e-book, however, also provides a link to a frequently updated and interactive online map that people can view if they are connected to the Internet. (PNA) LAP/EB/gb


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