EDSA 25: ‘People-powered market’ products make waves in EDSA Strip food stalls

February 26, 2011 6:07 am 

MANILA, Feb. 25 -– Bread and hot dogs produced by ‘People-powered market’ entrepreneurs have made waves among the people attending the 25th EDSA People Power Revolution anniversary in Quezon City.

Many people enjoyed the food they bought from the food stalls of the EDSA Strip.

The farm products were made possible through Filipino food companies, according to Ninoy & Cory Aquino Foundation (NCAF) executive director Rafael Lopa.

He said farmers from Central Luzon to Northern Mindanao are benefitting from being part of the value chain systems of the country’s largest corporations.

Lopa said this was experienced particularly in the onions used for the burger patties of Jollibee Foods Corp. (JFC) and in the cassava supplies as the principal tapioca (sago) ingredient of San Miguel Foods Inc. (SMFI) – San Miguel Pure Foods.

The NCAF official said the corporate-led social development foundation Philippine Business for Social Progress (PBSP) is a co-sponsor in the EDSA rites.

The other major sponsors are the NCFA and the Filipino Micro-Enterprise (PinoyMe) Consortium, together with the Directories Philippines Corp. (DPC) Electronic Yellow Page (EYP).

The EDSA People Power I trade fair aims to create market links among micro-entrepreneurs and corporations as well as micro-financing institutions through the value chain or supply chain systems, paving the way for a truly inclusive economy benefitting all Filipinos and keeping alive the spirit of People Power.

PBSP, the pioneer in corporate citizenship and social responsibility practices in the country for the past 40 years, includes Jollibee and San Miguel group of companies among its 240-plus roster of corporate membership.

Aside from the onion farmers of Jollibee and the cassava farmers of San Miguel, the trade fair also showcases the supply chains of organic white rice and muscovado sugar farmers assisted by Global Organic and Wellness Corp. (Glowcorp) and both green and red bean farmers of Arengga Bote Central roasted coffee.

The booth exhibit of Jollibee also showcases a CRS project called “Clustering Approach to Agro-enterprise Development,” in partnership with the Department of Agriculture (DA) to help cluster farmers groups of such crops as rice, coffee, and vegetables.

Joan C. Uy, a marketing consultant of CRS and marketing VP of the Northern Mindanao Vegetable Producers Association (NorminVeggies), cited the benefits of value chain business service providers amid shipping and other logistical challenges to make the onion farmers in Bukidnon and Misamis provinces more competitive suppliers.

Aside from cassava, San Miguel Foods for its part has also assisted farmers of sweet potato, corn, and sorghum from Cauayan, Isabela in Northeastern Luzon to Surallah, South Cotabato and the Zamboanga Peninsula in Northwestern and Southern Mindanao.

With its cassava and other food crop value chain system dubbed “agro-industrial integrated cycle,” an assistant vice president of SMFI demonstrated how tapioca extracted from the crops of cassava farmers is being made into chips and pellets for animal feeds and for alcohol ingredients as an alternate to molasses. (PNA) scs/LOR/JCA


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