EDSA 25 Update: ‘People-Powered Markets' exhibits set Feb. 22-23

February 21, 2011 11:14 pm 

MANILA, Feb. 21 — The Ninoy & Cory Aquino Foundation (NCAF) and a host of Aquino family supporters are launching an exhibit called “People-Powered Markets” on February 22-23 at the NBC Tent in Fort Bonifacio Global City in Taguig City.

NCAF said the event is held, in cooperation with the PinoyMe Consortium and the corporate-led social development foundation Philippine Business for Social Progress (PBSP).

“People-Powered Markets” showcases how People Power could promote the economic supply or value chains of the country’s largest corporations and medium-sized businesses in transforming the market to empower the smallest of entrepreneurs.

Together with the Makati Business Club (MBC) and the Management Association of the Philippines (MAP), the organizers express unity with their theme: “Sa Bayang Umaasenso, Sama-sama Tayo.”

Creating market links between micro-entrepreneurs and corporations, this event is expected to spark greater social involvement and keep alive the spirit of People Power among Filipinos, said Rafael “Rapa” Cojuangco Lopa, executive director of both NCAF and PBSP.

He said the People-Powered Markets project aims to bring about shared progress and prosperity for all Filipinos as well as demonstrate the different ways in which people and private companies could use the market to address social problems in the country, while expanding the marketplace using the value-chain approach.

PBSP is set to mobilize its member-companies already engaged in the value chain approach to participate in the exhibit. The event sponsors are Petron, San Miguel Corporation, the Ayala Foundation, PLDT KaAsenso, SMART Communications, Planters Development Bank, Megaworld Corp., VEEPO Global Resources, Citibank, Jollibee Foundation, Clean Engines Inc., Splash Corp., and the Department of Agriculture (DA).

NCAF, formerly the Benigno S. Aquino Jr. Foundation, organized the iamninoy campaign on August 21, 2008 to inspire new forms of heroism among the youth in commemoration of the then 25th anniversary of the 1983 assassination of former Senator Benigno “Ninoy” Aquino Jr., father of the incumbent President.

People-Powered Markets “will make a pitch to encourage private businesses to use their core competencies in addressing poverty as an effective means of exercising corporate social responsibility and as a way of improving bottom lines,” PinoyMe president Danilo Songco said.

The activity could also stimulate students, young professionals, and other civic groups to volunteer their services and find innovative ways of making markets work for the poor, Songco said. (PNA)

DCT/scs/JCA

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