Ilonggo kids to reach out for elderly, homeless in Asilo de Molo

January 19, 2011 3:52 am 

ILOILO CITY, Jan. 18 – Ilonggo kids in this city will be reaching out to the elderly residents of the Asilo de Molo, a home for the aged in Iloilo City on Thursday.

Members of the Jollibee Kid Clubs (JKC) in Iloilo City will be conducting a community relations activity in the home for the elderly as part of the club’s project this year.

Leah Marie Suasa, marketing services officer of Jollibee in the region, said that JKC is a club created by Filipino food giant Jollibee just for kids.

Sausa said that the community relations event will be spearheaded by the JKC and is Jollibee’s way of giving back and reaching to the Filipino community, including the elderly. She also said that JKC members will conduct the activity with help from their parents and sponsors.

The kids will be giving clothes and gifts to the elderly residents of Asilo de Molo, she added.

Sausa said that the outreach will definitely teach JKC members to care for their grandparents as well as the aged. There are around 800 JKC members in Iloilo City alone, with ages 12 years old and below.

Trisha Rafiña, marketing manager of Jollibee, said that the company not only continues to dominate the food business industry, but also extends its corporate social responsibility to the less privileged Filipinos.

Asilo de Molo had been existing for 95 years. It presently houses around 54 residents, mostly the abandoned and the neglected. (PNA) DCT/AJP/LPC/vlo

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