BP oil spill the top search on Yahoo in 2010

December 2, 2010 11:30 am 

SAN FRANCISCO, Dec. 2 — BP oil spill was the topic that users of Yahoo's search engine have been most interested in for the year of 2010, the Internet company said on Wednesday.

The disaster grabbed the No. 1 spot on Yahoo's newly-announced top 10 search list for the past year, which Yahoo said is a barometer for worldwide consumer interest.

"People turned to the Web to watch the live feed of the oil leak, search for answers to the spill's impact, and get details," Yahoo said in a press release on its ranking of this year's most popular search queries.

"In 2010 consumers watched the BP disaster unfold like a slow- motion horror film," the press release quoted Web trend analyst Vera Chan as saying.

World Cup ranked No. 2 on Yahoo's search list, and Yahoo noted that search trends showed excitement around the players and teams throughout the FIFA World Cup tournament held this summer in South Africa.

Pop culture celebrities and topics made up most of the rest of the top 10 list, which was as follows: Miley Cyrus; Kim Kardashian; Lady Gaga; iPhone; Megan Fox; Justin Bieber; American Idol; Britney Spears.

"This year, online activity on Yahoo was dominated by the public's transfixion with the BP oil spill, pop culture's leading ladies, gadgets starting with 'I,' and a newfound fascination with soccer," Yahoo summarized in the press release. (PNA/Xinhua)

ALM/ebp

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