PCOO launches news forum to rebuild government image

November 12, 2010 1:05 pm 

MANILA, Nov. 12 -– Presidential Communications Operations office (PCOO) secretary Herminio “Sonny” Coloma on Thursday presided over the launching of the Communications and News Exchange Forum at the Philippine Information Agency (PIA) building in Quezon City.

The PIA-sponsored weekly media forum aims to rebuild the government’s image and will feature officials of state departments and agencies as they discuss relevant issues with members of government media under the PCOO.

In his message, Secretary Coloma stressed the need to integrate and strengthen the government communication structure to be more effective in reaching the hearts of the masses in order to improve public perception on the bureaucracy.

“While we respect and honor the autonomy of the various government agencies, all agencies must cooperate and help each other in order to communicate well to the public what the government is doing to improve the well-being of the country,” he said.

“Government perspective should mirror the perspective of President Benigno S. Aquino III,” Coloma said. (PNA) LOR/CMR

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