DOT promotes pilgrimage tourism through liturgical music

June 11, 2010 8:28 pm 

By Lynda B. Valencia

MANILA, June 10 — The Department of Tourism (DOT) is set on a mission to promote pilgrimage tourism through a Philippine Presentation on Heritage Pilgrimage Sites in Macau from June 14 to 15, 2010, featuring liturgical music through the renowned John Van de Steen Male Choir.

Pilgrimage destinations such as the Our Lady of Piat in Cagayan, Our Lady of Namacpacan in La Union, Antipolo, and Laguna, will be promoted through various travel packages.

DOT Secretary Joseph 'Ace' Durano said, “The Philippines’ religious heritage demonstrates our culture of devotion to our faith. With meaningful rituals and numerous traditions embodied in colorful festivals and warm celebrations, our country truly stands out from the rest of the world. Tourism is all about presenting the best of what our country can offer, and our commitment to values is among them.”

Bringing classical religious songs to the Philippines booth is the Van de Steen Male Choir, led by DOT Undersecretary Oscar Palabyab. Under the baton of Conrado Diez, Jr. of the National Power Corporation (NAPOCOR), assisted by Bienvenido Policarpio of Prudential, the choir’s repertoire extends from sacred Latin hymns, classical pieces by Mozart and Handel, among others, Filipino traditional songs, and a diverse mix of English standards.

According to Palabyab, “Filipinos’ inclination to music adds to our sense of religious fervor and inspiration. This is a welcome opportunity to share our strong dedication to the faith, and to promote our country’s pilgrimage sites."

With the invitation of the Consulate of Macau, the choir will give free concerts to the Filipino community and the event attendees, as well as during the Independence Day Celebration to be hosted by the Philippine consulate in Hong Kong.

Marketing efforts of the Department are not limited to tropical holidays and nature treks, but also the religious town feasts, and heritage tours that tell our story of faith a nation.

“Religious festivities in the country are always complemented with exploration of our heritage sites, beaches, coves and other interesting landmarks in the area,” said Eduardo Jarque, Jr., Undersecretary for Planning and Promotions.(PNA) LOR/LBV

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