Sun Life Financial-Phils. win 3 more communication awards
December 2, 2009 11:36 am
MANILA, Dec. 2 — Sun Life Financial-Philippines (SLFP) recently reaped three more Quill trophies from the Philippine chapter of the International Association of Business Communicators (IABC).
Less than 50 percent of the hopefuls passed the judicious judging rounds and SLFP's three entries were among the winners.
Adjudged worthy of merit citations in the landscape of Philippine communications were Secrets of the Sun (SOS) video under the category of communication skills-audio visual; SOS Excellence Awards Night under special events; and Ask Lucy, a financial digital solution under the electronic and digital communications management.
Earlier in the year, the company’s Financial Explorer’s Quiz (FEQ) was the sole winner from the Asian region with a near perfect score at the 2009 IABC World Conference.
Receiving the coveted Gold Quill Award of Excellence for Electronic and Digital Communication Management, FEQ is a part of its Amazing I campaign which is a multi-channel effort encouraging and informing people of the value of having insurance.
"The Quill awards given to Sun Life by IABC serve both as a validation and a challenge to always strive for excellence. It reminds us that we must always be mindful of our stakeholders and their interests," SLFP chief strategic marketing officer Greg Martin said.
"In fact, all the four entries that won, including our international award, demonstrate how a deep understanding of our target audience is critical to successful execution," he said.
The IABC is a global network of business communication professionals, with chapters in over 80 countries.
Every year, it recognizes the best communication strategies, bestowing the Gold Quill Award to excellent marketing initiatives around the world.(PNA) LDV/PFN
Comments