Fashion School to open in Davao City

August 19, 2009 10:00 am 

DAVAO CITY, Aug. 19 — The Fashion Institute of Design and Arts (FIDA) will open this October to offer to Davao City's youth the different facets of fashion education.

FIDA director for marketing Gerry V. Munda, retired banker, with his wife who is into fashion education and among those who handles the Project Runway Philippines, decided to come home to Davao City and put in a capital of P4 million to open the fashion school here.

But he said this is not the usual school because they teach students on three areas such as on fashion merchandising where they learn the business and on trading, clothing technology that deals on the appropriate technology for fashion and illustration and designs.

"This is a new career opportunity for the youth and Dabawenyos have strong artistic abilities," he said.

Munda said their opening in October will be on seminars and workshops on short courses of three to four days but their full scale operation will be on January 2010 for a Certificate Program of either six months or one year.

This will be either on the income, the art or the skill or technology aspects.

He said completing a program will entitle him or her to find an entry level or a middle level position in the fashion industry.

"We found out that youth here and around Mindanao who wants to go into this kind of career are enrolled in fashion schools in Manila like UP, La Salle and the School of Fashion Manila and they comprise about 30 percent of the enrollees," he said.

He said with this kind of school here, these youth also gets the kind of quality instructions as this is a dedicated fashion school.

Although Filipinos have the natural talent in this industry, these are still raw talent. With an integrated way of teaching the raw talent is what we want to enhance for them to be able to compete globally.

He said doing technological transfer on what is taught in the fashion capital of world like New York and Italy is what we envision to our talents here.

"We will bring in top designers from Manila and outside of the country," he said. (PNA) LDV/DDB/lvp


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