24 outlets cut price by more than 10% in DTI’s ‘diskwento’ program in Iloilo

June 9, 2009 12:05 pm 

ILOILO CITY, June 9 –- A total of 24 outlets here will offer discounts to customers starting at 10 percent as part of the Department of Trade and Industry’s (DTI) “Diskwento” (discount) Program.

DTI Iloilo Director Wilhelm Malones said it is part of the agency’s response to President Gloria Macapagal Arroyo’s Comprehensive Livelihood and Emergency Employment Program (CLEEP).

It is related to the many actions that different government agencies are doing to combat the effects of the global financial crisis.

“Under the program, people can maximize spending their money because of lower cost of basic and prime commodities offered by retailers,” Malones said.

The in-store promotion is from June 12 to 14, along with the activities of other national government agencies for the 111th Independence Day celebration.

Notices or streamers will be placed outside the establishments to identify their participation in DTI’s CLEEP "Diskwento" program.

Eighteen manufacturers or suppliers of participating outlets in this city will slash the price of their commodities like detergents, laundry soap, toothpaste, hair and body care products, milk, coffee, noodles, and other products.

“There will be bonding of products like premiums in packs for a buy one take two, or buy one take one offer,” Malones said.

Participating retailers are all branches of Iloilo Supermart; all branches of Ledi Supermart; Washington Supermart, Market Place, Iloilo Society Commercial, Otani Bazaar, New Shanghai Bazaar, New Island Bazaar, Gaisano Capital City, Gaisano Capital-Guanco, New Master Bazaar, Food for Less (Payless Plaza), Niña Commercial, Iloilo Izem Commercial, Mia’s Trading, and Rojas Minimart.

“Diskwento” program is supported by the Philippine Retailers Association and Integrated Supplier Association of Panay-Iloilo Chapter. (PNA)

FFC/LNM/vlo

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